It is estimated that around 1 in 7 people (more than 15% of people in the UK and 20% of the global population) are neurodivergent, meaning that our brain functions, learns and processes information differently. I am just one of those people and as over 70% of disabilities are invisible, chances are many of your team, colleagues and clients are part of that community.

When you create and share accessible content, you empower the people you are communicating with and quite frankly just make our life easier and more inclusive.

As a person with ADHD, the adhd reading bar has been a gamechanger for me, allowing me to focus on small chunks of text – when there is long body copy, I struggle to read and retain large amounts of written information. This a simple adjustment but a crucial one. Other things that help me are using a summary and bullets when communicating large amounts of information and clear and concise language with no ambiguity.

Add additional team perspectives if we have any – for eg dyslexia/colour blindness etc

Creating accessible content means lots of things to different people, here are just 10 tips to creating more accessible content – some of which you may be doing already – if you are then great but maybe there are tweaks and adjustments to make all of the content that you create, truly accessible.

Here are 10 practical steps towards more accessible content:

Enhancing Content Readability and Comprehension

1. Prioritize Clear and Concise Language: Avoid jargon and complex sentence structures. Use plain language that is easy to understand.

2. Structure Content Effectively: Use headings, subheadings, and bullet points to break up text and improve readability.

3. Optimize Text Formatting: Choose legible fonts, sufficient contrast, and appropriate font sizes.

Improving Digital Accessibility

4. Provide Alternative Text for Images: Describe the image content using alt text for visually impaired users.

5. Create Accessible Documents: Ensure documents (PDFs, Word, etc.) are compatible with screen readers and other assistive technologies.

6. Optimize for Mobile Devices: Design content to be easily viewed and interacted with on smaller screens.

Expanding Content Reach

7. Offer Multiple Content Formats: Provide transcripts for audio and video content and consider offering text-based versions of complex visuals.

8. Use Inclusive Language: Avoid stereotypes and generalizations that exclude certain groups.

9. Test Content Accessibility: Regularly evaluate your content using accessibility checkers and tools.

Demonstrating Business Commitment

10. Communicate Accessibility Efforts: Highlight your commitment to accessibility through your company website and marketing materials.

Contact the inEvidence team if you want to chat through how to ensure sure the content you create is accessible for all.