It came to him in a dream. Asleep in St Petersburg in 1869, Dimitri Mendeleev saw structure where others could only see chaos. Awakening, he quickly scribbled down his vision, which was to become the original periodic law and table.

Unknown to him, others had similar ideas, but Medeleev went one step further, predicting missing, unknown elements; filling in the blanks.

Here’s our periodic table of customer advocacy elements. We can’t claim to have visualised it in our sleep, but there is no less excitement in the gaps!

Will a future version of this table feature A.I. as a whole new group of elements, dynamically generating content and with machine-learning consigning reference requests to history?

Will events and executive briefing centres become richer experiences through the use of holographic advocates?

We’ll get there, but for today inEvidence combines its art and experience with the science of storytelling, combining elements into the perfect formula for your program.

Let’s try a little alchemy together and see what goes bang.